When a social, corporate or technological model reaches its maturation phase, it comes to a point where what used to work no longer works. Today, innovating in new products, services and processes is still necessary but not enough. In order to keep being competitive there is the need to adapting to a new environment, which has new features and technologies.
Therefore the Master in International Business Innovation (IMBI), does not intend to talk about what innovation is, but prepare you to be able to innovate in a global environment where understanding the importance of new technologies, personal improvement, etc. would allow you to build disruptive Business Models, which would provide new value to the society and greater positioning for your business.
In fact, Innovation is nothing new in itself. Throughout our history as human being we have always innovated. What today is new is the way, the resources, technologies and models with which we face a new, different and global environment.