10600 - II MÁSTER PROPIO EN INTERNATIONAL BUSINESS INNOVATION (MBI)
60 ECTS
Del 26 de Septiembre del 2018 al 31 de Octubre del 2019
Modalidad Actividad On-Line
Promotores SERVICIO DE FORMACIÓN PERMANENTE (Universidad de Murcia), BARCELONA EXECUTIVE BUSINESS SCHOOL (BEBS)
Dirección de la actividad MARIA DE LAS MERCEDES BERNABE PEREZ PROFESORES TITULARES DE UNIVERSIDAD (UNIVERSIDAD DE MURCIA), KARELYS RAMIREZ TORRES Empresaria (BEBS)

Justificación del Estudio Propio

When a social, corporate or technological model reaches its maturation phase, it comes to a point where what used to work no longer works. Today, innovating in new products, services and processes is still necessary but not enough. In order to keep being competitive there is the need to adapting to a new environment, which has new features and technologies.
Therefore in the online Master in International Business Innovation (IMBI), we do not intend to talk about what innovation is, but prepare you to be able to innovate in a global environment where you can understand the importance of new technologies, personal improvement, etc. would allow you to build disruptive Business Models, which would provide new value to the society and greater positioning for your business.
In fact, Innovation is nothing new in itself. Throughout our history as human being we have always innovated. What today is new is the way, the resources, technologies and models with which we face a new, different and global environment,.

Destinatarios


The Master in International Business Innovation (MBI) seeks to develop the capabilities and skills of companies staff from different sectors and departments to enable them to respond to the new challenges they face in the current society. An environment that has suffered a structural change needs a different, more entrepreneurial approach.

Practitioners without a university degree (Licenciatura, grado or equivalent) will not received a Master certificate from the University of Murcia but a Diploma of training from the BEBS, if they have over five years of relevant professional experience
  • The Capacity to Innovate: one of the few lasting competitive advantages
    (9 ECTS - Presencialidad: 9h - 4%)
    Del 26/09/2018 al 28/11/2018 (64 días naturales / 53 días hábiles)
    Horario: 3 hours per week

  • The Key Factor of Innovation: People
    (6 ECTS - Presencialidad: 6h - 4%)
    Del 01/12/2018 al 03/02/2019 (65 días naturales / 47 días hábiles)
    Horario: 3 hours per week

  • Identifying the Opportunity areas of innovation (Innovation Strategy)
    (9 ECTS - Presencialidad: 9h - 4%)
    Del 06/02/2019 al 07/04/2019 (61 días naturales / 51 días hábiles)
    Horario: 3 hours per week

  • How to Manage and Systematize the Innovation Process
    (6 ECTS - Presencialidad: 6h - 4%)
    Del 10/04/2019 al 26/05/2019 (47 días naturales / 36 días hábiles)
    Horario: 3 hours per week

  • Collaborate to Innovate. How to Build Innovation Ecosystems
    (6 ECTS - Presencialidad: 6h - 4%)
    Del 29/05/2019 al 14/07/2019 (47 días naturales / 39 días hábiles)
    Horario: 3 hours per week

  • Starting a new business: Entrepreneurship
    (6 ECTS - Presencialidad: 6h - 4%)
    Del 17/07/2019 al 02/10/2019 (78 días naturales / 65 días hábiles)
    Horario: 3 hour per week

  • Business Game
    (3 ECTS - Presencialidad: 5h - 6.67%)
    Del 04/10/2019 al 31/10/2019 (28 días naturales / 23 días hábiles)
    Horario: 3 hours per week

  • Final Master Project
    (15 ECTS - Presencialidad: 15h - 4%)
    Del 02/01/2019 al 16/10/2019 (288 días naturales / 236 días hábiles)
    Horario: 3 hours per week

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